How to use Google to generate motivated seller leads?
Using Google can lead to the fastest way to start getting motivated seller leads online. Where SEO is a more lengthy time investment, with Google Ad words, you’ll be able to get in front of motivated sellers at the exact moment they’re searching for services like yours. With Social media ads, you’ll be able to get exposure for your brand and open up new marketing channels that fewer investors are using. Google advertising provides you the ability to generate highly targeted, highly motivated leads…starting today. Unlike other marketing methods, you can get started generating leads online in less than 24 hours.
Google Ads
Google’s online advertising platform allows you to create online ads to reach people exactly when they’re interested in the products and services that you offer. For example, if someone opens Google and types in the search term “Sell My House Fast”, you have the ability to place your ad at the top of their search results.
Chances are that you’ve seen one while you were searching for something yourself. Just like Facebook Ads, Google Ads can be termed as “pay per click” (PPC) marketing, which simply means they are a method of direct marketing where you pay for every click over to your chosen URL (website). Since you are paying for the ads you can determine who the audience is that will see the ad, and the audience will be the people who need your services.
Here’s what you’ll need to get started with Google Ads.
· Keyword Research:
Use phrases that motivated sellers are using to look for services like yours.
· Google Ad:
You will need to create an Ad for your business that will show up when people search for the services your company offers.
· Landing Page:
Drive leads to a landing page explaining what your business does, and how you can help those leads, so you can capture leads 24 hours a day.
· Trackable Phone Number:
Use a unique phone number on your site so you can track which inbound calls are coming from your online marketing efforts. You can also make outbound dials and track which calls are answered, and create automated text & ringless voicemail campaigns for those that were not.
Search Engine Optimization
SEO is the secret sauce of a real estate investing marketing strategy. While paid advertising can bring in leads immediately and can help your business in the short-term. But SEO can build momentum and help grow your business over the long-term.
SEO is the practice of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. When a real estate motivated seller wants to sell their house fast for cash, many of them actually go to Google and type in the phrase “Sell my house fast in North Carolina”. And when they do, the Google search engine shows them different websites that it thinks can help the searcher.
Now here’s the thing: those websites are getting clicks and traffic from motivated sellers every time that someone types that phrase into Google, which is more often than you’d think. So you need to work on the right title of your page, relevant keywords, and Meta tags for your page to rank high on Google.
Do keep in mind that since Google is the biggest search engine, you’ll end up spending a bit more money. However, if you have the budget for it, investing in Google Ads also means that your visibility can hit a record high and that you have a bigger pool of people you can reach.